The fascinating rise of CAZOO in sports sponsorship

April 6th, 2021

Everton, Aston Villa, The Hundred, The World Snooker Tour, The Rugby League World Cup and now the Epsom Derby Festival, suddenly, Cazoo is really making a splash in the sports marketing and sponsorship arena.

https://www.skysports.com/racing/news/12040/12262871/cazoo-new-derby-sponsor

Looking to be valued soon at around $7 billion in a New York listing, the Derby Festival will provide great exposure for the online used car purchasing site that delivers cars to your door.

An interesting recent article in the Sunday Times compared their potential value against that of LOOKERS who have sold many times the number of cars by Cazoo but are valued at a fraction of the ‘Amazon of cars’ price.

Cazoo is headed up by entrepreneur Alex Chesterman, previously involved with Zoopla and Lovefilm. You can read about the business angle of Cazoo in this Financial Times article.

https://www.ft.com/content/658f12e5-5423-4118-b59c-8c528b110344

Looks like we’ll be seeing quite a bit more of Cazoo in the sports sponsorship world.

#cazoo #sportssponsorship #epsomderby

Doug Woodward doug'recgc.com